NewsJacker | Zee Feed
Technology
Problem:
32% of Australians over 55 don’t believe in climate change. Instead, as a result of misinformation they believe the warming we’re experiencing is within the natural rhythms of our planet. How can we help the young people, who have the most to lose when it comes to our climate breakthrough the scepticism of older generations?
Solution:
NewsJacker, a shareable website that influences the newsfeeds of climate change sceptics by presenting them with scientifically accurate content.
I’m Neale Daniher | Fight MND
Social Engagement
Problem:
Since Neale Daniher was diagnosed with Motor Neurone Disease in 2013, he has been the voice of Fight MND, a charity created to help find a cure for the debilitating condition. But in 2022, MND took away one Neale’s greatest weapons: his voice. How do we rally the country to Fight MND when its spokesperson has lost his ability to speak?
Solution:
TikTok duets, we ask Australia to donate its voice to help Neale give his loudest speech yet.
Unexpected Journeys | Singapore Airlines + Singapore Tourism Board
Entertainment
Problem:
Singapore is part of the world many would label bland, boring and dull. A stop-over, not a destination. A country run by the rules. A culture lacking passion and distinctiveness. How do we show the world it has Singapore wrong? How do we showcase a version of Singapore people would love to experience - but, would never seek?
Solution:
Unexpected Journeys, a mini-series challenging Singapore’s sometimes negative perceptions by showcasing a side of Singapore visitors rarely see.
Zero G | Great Northern Brewing Company
Earned Media
Problem:
The great outdoors is our last true sanctuary. A place to get away from it all. We keep it untouched from urban development - but, we don’t yet protect it from digital intrusion. Phone addiction is on the rise and as 5G rapidly spreads, there will soon be no space free from digital pollution. How can we remind Australia how important it is to turn-off when in the great outdoors?
Solution:
Zero G Network, is an initiative to create the world’s first digital-free national parks starting with 35 key Australian locations and a government petition to keep them offline in perpetuity.
We Are Lonely | Medibank
Entertainment
Problem:
Research has revealed loneliness is at unprecedented highs in Australia. 52% of people now experience loneliness on a weekly basis, making them more vulnerable to heart disease, stroke, Alzheimers and mental illness. Yet, close to 70% of these people are misdiagnosing their own symptoms and failing to seek the right help. How can we help Australia better understand loneliness?
Solution:
The 'We Are Lonely' podcast, empowered by Medibank helps people diagnose loneliness within themselves, by first diagnosing it within iconic films, books, songs and art.
Hosted by Myf Warhurst and Dr Frederik Kiernan, all episodes in season one of 'We Are Lonely' can be found on Spotify and Apple podcasts, featuring an impressive lineup of guests including Hugo Weaving, Tash Sultana, Darren Hayes and more.
Since its launch 'We Are Lonely' has reached #1 on Spotify’s Education podcast chart and #1 on the Education and Self-Improvement Apple podcast charts.
The Human Spec Sheet | Nissan
Content
Problem:
The average Australian will keep their car for over 11 years. During that period a host of innovations will go from concept to production. For most car buyers, the advancements separating their new and old car form a list that’s too long to remember. How can we highlight all the big and small features contained within Nissan’s new line up?
Solution:
The Human Spec Sheet, a challenge from Nissan to world memory champion Jonas Von Essen. Can Jonas recall the many features of the Nissan’s latest range while experiencing the excitement or riding in a Nissan.
Stupid.Simple. | Okana
Brand
Problem:
The beauty industry is filled with overly complex routines and formulations. Formulations filled with fragrances, thinners, fillers and all sorts of other things that your skin just doesn’t need. In contrast to the industry, Okana’s formulations are beautifully simple. Instead of sixty ingredients, how about four? How do we take advantage of our pure and balanced formulations to separate ourselves from an industry that’s lost its way?
Solution:
Stupid. Simple is a brand platform separating Okana from an industry that’s far too complex and far too serious.
Re-Wired | MINI
Content
Problem:
Buying a MINI is an irrational choice fuelled by enjoyment, nostalgia and passion. However, as MINI moves towards an all-electric future there’s a question about whether those things will remain. How do we show drivers a MINI will still be a MINI when MINI is all electric?
Solution:
MINI Re-Wired, was an experiment to prove that what makes a MINI isn’t its engine, by replacing its drive train of a classic MINI to turn it electric.
M | BMW
Brand
Problem:
Being a luxury manufacturer carries with it the perceptions of arrogance, exclusivity and stuffiness. While Mercedes relishes this position commissioning ads with Tom Wambsgans from Succession, BMW understands cars are about enjoyment over exclusivity.
Solution:
Show the Sheer Driving Pleasure created by an Ultimate Driving Machine.
The best ideas start as conversations.
Jony Ive