I’m a strategist at AKQA.

I have previously worked at TBWA, Clemenger BBDO and before advertising, I spent five years at IBM.

My technical background and entrepreneurial approach across agency multiple agency disciplines separates me from other strategists, while my commercial experience keeps implementation and operations top of mind.

I’ve lived and worked in Melbourne, New York & Singapore. And, have advocated for creativity and innovation in nearly every market while working globally on Nissan.

My clients have included ANZ Bank, BMW, Carlton and United Breweries (Victoria Bitter, Great Northern, Carlton Draught, Carlton Dry, Good Tides, Vodka Cruiser) Fight MND, IBM, Ikea, Interactive IT, Mars (Extra, MasterFoods, Snickers) Medibank, Nissan, MINI, Okana, Samaritans of Singapore, Singapore Airlines, Singapore Tourism, The Australian Signals Directorate, The Y, Volvo and ZeeFeed.